Magnetic Edge

Why can a strategy stall even when it’s the right one? What makes people follow a leader even when times are tough? And is that a skill you’re born with, or one you can develop?

These are the questions Noor Rhijnsburger, a Formula 1 engineer turned commercial leader, set out to answer. She applied the instincts honed finding extra speed on the track to an entirely different driver of performance: how leaders inspire people to follow. This practical book is the result.

What you’ll learn
Stay clear-headed when pressure spikes, instead of reacting and regretting
Read what’s actually driving a negotiation, not just what’s being said
Ask questions that make people open up rather than close down
Become politically skilled in any situation

Who this is for
Leaders with the vision to move a company forward, who want the people around them to move with the same conviction.

About the author
Noor Rhijnsburger is the founder of Magnetic, an advisory practice for organisations and leaders in high-performance environments. She began her career as a Formula 1 engineer during Mercedes’ championship years, then led commercial strategy at Gartner and back in motorsport. She holds engineering degrees from TU Delft and Cranfield University. Magnetic Edge is her first book.