The Challenger Sale
Taking Control of the Customer Conversation
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
Onderwerp:
Leiderschap
Gratis verzending
EUR
37.99
9781591844358
https://www.thema.nl/boek-the-challenger-sale-9781591844358/
37,99
- Leverbaar vanaf 12-10-2026
- Klanten geven Thema een 9.1/10
Waar gaat het over?
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
Over de auteur
Matthew Dixon (Auteur)
Brent Adamson (Auteur)
Specificaties
| Auteur(s) | Matthew Dixon, Brent Adamson |
| ISBN | 9781591844358 |
| Uitvoering | Hardback |
| Uitgeverij | Van Ditmar Boeken B.V. |
| Gewicht | 431 gr |
| Taal | Engels |
| Verschijningsdatum | 31-12-2010 |
| Afmeting | 237 x 162 x 24 mm |
| Aantal bladzijdes | 240 |